Behavioral Elements Planner
Coeus Creative Group ran a Kickstarter campaign for 30 days in June of 2020. Amid the pandemic, we were able to not only meet our backing goal of $12,000, but also reached our first stretch goal of $16,000, with a grand total of $16,152 with 138 backers.
I created the promotional videos, wrote the campaign copy for the page, created the photo assets, and social media graphics and posts.
Social Media
As the social media manager, it was my role to create social media graphics and posts that would promote the campaign that would remain relevant and not push away our already loyal audience. Here is a sampling of some of the content myself and one of our designers created for the campaign.
The campaign alongside the targeted Facebook ads raised our engagement by 466% across all platforms.
Kickstarter Video
The original plan for this video involved multiple members of our team and locations around Detroit. When COVID-19 arrived in the U.S. we switched to remote work and were limiting in-person contact.
This pushed me to think outside of the box as we still needed an engaging video that would tell the story of why the Behavioral Elements Planner is the right system for behavioral change in a world of Enneagram and Passion Planners.
In lieu of a corporate video, my husband and I became the two characters of the narrative and used our own apartment and neighborhood as the set. Instead of offices and suits the viewer joins us in our apartment, morning routines, and working from home with much more intimacy and warmth than we had originally imagined. People resonated with it because it was relatable – they could picture the planner in their own life and routines.