Michigan GROWN, Michigan GREAT

I managed and content created for the Facebook, Instagram, and Twitter accounts of the Michigan Agriculture Council from March 2021 to December 2022. Working with the client, I directed Michigan commodity campaigns with Kroger to promote Michigan farmers and food.

I also educated and coordinated the student ambassadors to create supplementary social media posts, reels, and videos throughout the year.

We ran #MIEasterEgg, #MIBurger, #MIIceCream, #MILunchBox, #MIPumpkin, and #MISugarCookie campaigns.

Coeus Creative Group

From November 2019 - June 2022, I have managed the social media on Facebook, Instagram, and LinkedIn. When I joined Coeus, the company’s social media was the last priority to all of their client work. My goal was to achieve a stronger brand identity that would give value to their audience and establish them as an authority in social media and marketing. I did this by updating the quality of photos, emphasizing their marketing presence at events, and creating custom-branded graphics. I also pushed to implement Instagram live chats, reels, and videos onto our social media.

At Coeus, I manage a social media team with clients in the Michigan public school system, real estate, law firms, non-profits, youth & family addiction counseling, Michigan agriculture, and a downtown district authority.